Audi in China
Audi in China
The Chinese market has particular strategic importance for Audi. That’s why Audi cooperates with two partners to produce locally in addition to developing market-specific technologies and managing sales of its vehicles directly in the market. Current model series in China: Audi A3 Sportback, Audi A3 Sedan, Audi A4 L, Audi A4 Allroad, Audi A4 Avant, Audi RS 4 Avant, Audi A5 Sportback, Audi A5 Coupé, Audi A5 Cabrio, Audi RS 5 Sportback, Audi RS 5 Coupé, Audi A6 L, Audi A6 Avant, Audi A6 Allroad, Audi RS 6 Avant
Audi sales & marketing
Audi cars are sold in China through an exclusive dealer network. Distribution is managed by the Audi Sales Division (ASD) at FAW-Volkswagen and comprises more than 400 dealerships in over 170 cities. In addition to the locally produced models Audi A6 L, Audi A4 L, Audi Q3, Audi Q5, Audi A3 Sportback and Audi A3 Sedan, the following models are also available in China as imported cars: Audi A8 L, Audi A8 L W12, Audi S8, Audi S7 Sportback, Audi A7 Sportback, Audi RS 7 Sportback, Audi S6, Audi TT Coupe, Audi TT Roadster, Audi TTS Coupe, Audi TTS Roadster, Audi R8 Coupe, Audi R8 Spyder, Audi A5 Coupe, Audi A5 Sportback, Audi A5 Cabriolet, Audi S5 Coupe, Audi S5 Sportback, Audi S5 Cabriolet, Audi RS 5 Coupe, Audi RS 5 Cabrio, Audi A4 allroad quattro, Audi A3 Sportback, Audi A3 Sedan, Audi S3 Sedan, Audi A1, Audi A1 Sportback, Audi Q3, Audi Q5, Audi SQ 5, Audi Q7 and the three hybrid models Audi Q5 hybrid quattro, Audi A6 hybrid and Audi A8 L hybrid. In terms of customer satisfaction, Audi once again set standards as the premium-market leader in 2014. The brand with the Four Rings was convincing as the best premium brand not only according to the J.D. Power Customer Service Index (CSI); the J.D. Power Sales Satisfactory Index (SSI) also confirmed Audi’s first place for the fifth time in succession. In order to guarantee first-class Audi service in the sales network, Audi has nearly tripled the number of training days each year for sales and workshop personnel to 120,000 in the past three years. On average, each dealership employee has eight days of training per annum. The Audi Sales Division has built the two biggest Audi training centers in the world in Beijing and in Chengdu in western China. The two centers can each train more than 10,000 employees every year.
Audi quattro Cup: National winners of amateur golf tournament revealed
Teams from Bensheim and Laineck-Bayreuth/Salzgitter victorious in Germany Final Audi hands over trophies at Berlin Scharmützelsee golf resort World Final to take place in Kitzbühel, Austria, at the end of SeptemberThe Audi quattro Cup is the largest amateur golf tournament series in the world. The best amateur golfers in Germany competed in the national final at Berlin Scharmützelsee golf resort, where the pairings of Gudrun and Claus Molitor (GC Bensheim) and Ridvan Abay (GC Laineck-Bayreuth) / Peter Hünnighausen (GC Salzgitter) finished ahead of the field of 216 participants. This secured them the coveted tickets for the World Final, which is due to be held in Kitzbühel, Austria, from 23 to 27 September.
The Audi quattro Cup is already in its 28th year. This year, 112 qualification tournaments took place across Germany between 1 May and 19 August. After receiving invitations from Audi partners, around 11,000 amateur golfers competed in teams of two for the coveted starting positions for the Germany Final. The final round was held at the Arnold Palmer Golf Course at Scharmützelsee near Berlin. Both of the winning teams will take part in the Audi quattro Cup World Final, which is taking place at Schwarzsee-Reith Golf Club near Kitzbühel from 23 to 27 September. The tournament participants were also competing for an Audi S5 Cabrio – the prize for a hole-in-one from the 11th tee. None of the golfers managed to ace the hole, however, so the prize was left unclaimed. Away from the greens and fairways, host Audi organised a wide-ranging programme of events.